Future Implications

1

As social media landscape continues to change, brands need to focus on how consumers buy products and service.  Consumers are now trusting reviews more so than brands themselves, “92 of consumers trust recommendations from other users even if they may not know them over the content that is generated by any given brand. This definitely shifts the balance of powers and has forced brands to soften the sales pitch and provide social media listening tactics or social media customer service. With social media marketing cementing itself permanently in our daily lives and becoming prominent resource in consumer activity changes must be made in order to generate leads” (Sela, 2016).

2

Now that mobile marketing is more acceptable and prevalent, social media landscapes need to adapt to this change and start using mobile marketing and social media to directly promote their brands to customers.  When customers want to know about a product a service, they will most-likely use their smart phone to Google, Yelp, or use social media to find out more information on the brand rather than use their laptop or computer.

3

Companies now use social media as a way to engage and promote their brand. By using social media, brands can become transparent and create a culture to where people want to buy from them only (customer loyalty & reward programs).  I believe engaging is more about changes in human behavior AND technology.  We now want answers, right? Who wants to be ignored?

4

Traditional marketing can be a one-way conversation and most of the time, no one was heard. Now, everyone is heard and customers more than ever have the power. Before, power was in the hands of the brand. This created changes in human behavior. Technology being advanced as it is makes it more available.

The more user friendly platforms that are available, the more people will use them. “As a result most wouldn’t want to read stuff, instead they would want to view an image, which will take a minimum amount of time. If you include images to market your brand, it is a guarantee that you will be able to attract more people towards your brand since images tend to engage people more than text. Findings and Managerial Implications: After conducting extensive research, it was found that consumer’s inline ratings about goods (books; Amazon) or services (hotels) are not solely based on their experience with the particular brand but it is also dependent on other online ratings. Some companies reveal the demographic features of their goods/services while others hide the same. Whatever may be the case, know that this has a huge influence on a customer’s desire to purchase and see the value of the brand” (Carranza,2015).

 

 

References
Carranza. (2015). The Changing Landscape for Social Media and Marketing [INFOGRAPHIC] | Social Media Today. Retrieved from http://www.socialmediatoday.com/marketing/2015-03-28/changing-landscape-social-media-and-marketing-infographic
Sela. (2016). What is the Impact of Social Media on Your Marketing. Retrieved from http://www.ronsela.com/impact-of-social-media-marketing/

Viral Marketing Initiatives

What do you think makes a marketing initiative go viral?

When I think of “gone viral” I think of a video or image that captured many people emotionally.  As humans, there are emotions we feel when we see something that can hit home to us – happy or sad. When this occurs, we want to be the first to share this on social media, or message a friend and family. This is just how life works nowadays right?  Some characteristics of viral marketing need to be easy on the eyes, and the message needs to be easy. When there is too much thought, no one is going to want to share it simply because no one is going to understand it. Maybe to some, but to go viral it should be a message, humor, unique, or something like a beautiful song.

 

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Using widgets for Facebook, Twitter, and all social media platforms, ensure viewers can easily share with their networks and loved ones around them. As this continues throughout networks, people will continue to share and discuss the topic.

When I think of viral videos that were successful, I look at how unique and different they are compared to other videos.  Check out the video below:

https://www.youtube.com/watch?v=ql7uY36-LwA

This commercial is currently trending because of how weirdly funny/creepy it is.  They also used the hashtag of #puppymonkeybaby as a way to engage and continue interacting with their target audience.  People on the internet find this puppy monkey baby so ungodly creepy that they keep talking about it. Why?! Because it is something no one has ever seen before so they want to discuss this with other people around them. It is funny, weird, and simply not something you see every day.

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This also opens the door for other companies, pug lovers, baby lovers, monkey lovers, energy drink lovers, and mountain dew lovers that want to prove points to start using this commercial or hashtag as a way to promote something that affects them. An example is PETA with creating hybrid animals. Although, this puppy monkey baby is a joke, people will pay attention and listen because 1. It is trending, and 2. Who has seen something like this before?

PETA

This was not the commercial but the puggymonkeybaby from PETA was liked 81 times and was retweeted 56 times.  Talk about going viral…

Overall, what drives people to share content online and off in my opinion are triggers (like the PETA example above), emotional appeal, the story and meaning, and how the video would make them look to their network – good, bad, compassionate, etc. In general, people want to be liked, so something wrong or socially acceptable going viral will make people want to post it so others can see how they value the situation/story/video.  Don’t you agree?