Foodies, Let’s Spread the Word!
Let’s start with the 5 must haves in social marketing …
Twitter is amazing for obvious reasons. For one, we can know what is going on in seconds, and two, you can see what consumers want and need. I say this because it is easier to follow trends and what consumers want by #HASHTAGS. When reading the Groundswell, I found out about TweetDeck.
An example of social media GONE RIGHT is Starbucks. They focus on their own Twitter handle and they practice engagement more so than promotion. By using the hashtag #Stabucks, Starbucks can monitor how their brand is doing, and focus on what consumers like and enjoy. Anything negative, they can also modify so that people are more impressed with the brand.
Overall, when it comes to best practices for blogging and tweeting, Foodies should focus on the following:
- Grab the readers’ attention immediately
- Breakup your text with bullets and numbered lists
- Keywords matter
- Write about what you know
- Refer to other blog posts and articles
- What do you read?
- Plan and Schedule
- Ask questions
- Check back and often
- Go Mobile
The food industry does use the above list (for the most part). The examples I listed previously were Starbucks and Whole Foods – which nailed it when it comes to social media.
Depending on what’s trending, some companies may do it better. In this year, consumers focus more so than ever on health and wellness so companies promoting and marketing wellness will more than likely succeed more so than the fast food chains.
Companies like Hootsuite, feel that 80% of the Food & Beverage Industry uses social media instead of traditional marketing to nurture leads, improve ROI and stay in the know about consumers—and competitors.
There are so many sources out there that help determine where social media is going and how the food industry is using social media to their advantage.
Here are websites that provide new marketing tactics and show what the food community is doing to get the word out there!
What kind of foodie fails are there?
According to INC.com Digiorno’s pizza was 2 out of 10 on the FAIL scale!
DiGiorno’s inappropriate use of #WhyIStayed Following Janay Palmer Rice’s decision to stay with NFL player Ray Rice after a domestic violence incident, the hashtag #WhyIStayed was trending on Twitter. DiGiorno Pizza tried to join the conversation, tweeting “#WhyIStayed You had pizza.” Within minutes the inappropriate tweet was deleted and the company apologized, claiming it didn’t know what the hashtag was about before tweeting.
Remember when I brought up fast food? Here is the 10th fail in 2014.
McDonald’s tries new mascot hashtag
McDonald’s tried to celebrate the debut of a new version of its famous mascot with the hashtag #RonaldMcDonald. The plan backfired when nearly all of the responses on Twitter bashed the clown’s makeover and the restaurant chain’s food.
After reviewing the fails, it is easy to see how the food industry is improving in social media and how they are adapting to new strategies. I can’t wait to see 2015 fails, can you?!